Do social media contests really help

However, one of the most effective, and most lucrative approaches is to offer some sort of incentive.

Do social media contests really help

Lately, there have been a ton of great online contests that are affordable and a measurable way to grow your sales, business, and brand. Many businesses on social media have tried their hand at running a contest of one kind or another.

Contests on social media need to be fun, they need to have some kind of creativity worked in, and be super easy to join. Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Set yourself a goal. There are all kinds of reasons to launch a contest, but you need to know beforehand what your end goal is. What kind of contest are you going to hold? This is a great chance to try something new and inventive. Leverage all of your social channels. Get more eyes on your contest, and therefore more participation by your followers!

Shorter contests are often more likely to go viral and resonate with your customers instead of falling to the side.

Why Use Social Media Contests Anyway?

Sephora Sephora is a socially savvy leading chain of beauty stores. They have nearly 6 million likes on their Facebook page, and over 1, stores in 27 countries.

The FTC’s Endorsement Guides: What People Are Asking. Tags: Advertising and Marketing; Social Media Contests; Online Review Programs; A single disclosure on your home page doesn’t really do it because people visiting your site might read individual reviews or watch individual videos without seeing the disclosure on your . Contests on social media need to be fun, they need to have some kind of creativity worked in, and be super easy to join. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Social Media Marketing for Restaurants: 21 Tips. Do you own, or do marketing for, a restaurant? Do you want to know how to use social media to market your restaurant? Social Media Marketing for Restaurants #1: Think Like Your Customer. Contests and sweepstakes - Use social sweepstakes and contests on your Facebook Page. These .

Last summer, Sephora ran their Sweet 15 Sweepstakes on their Facebook page, in celebration of their 15 years. On Hootsuite Campaignsthis would be a sweepstakes campaign. Screenshot from CouponCousins Sephora knew that to appeal to their modern, fashion conscious consumers, they had to have a grand prize that was luxurious and exotic.

This generated leads for both Sephora and Bumble and bumble—and happy suppliers make for happy retailers. Qwertee Have you heard of Qwertee?

They ran an incredibly successful contest on Facebook where entrants had to like their page and submit their email address for a chance to win.

Screen shot taken from business2community. By hitting their branding the right way, they attracted a ton of motivated followers which now are customers.

Life in Motion | How to Use Social Media Contests To Your Advantage

This contest consisted of a fill-in-the-blank contest with photos. Instead, the winners of the contest became the next faces of Dove and the brand itself became a whole lot more real. Specializing in action sport, documentary, brand, commercial, and educational film, these guys make some awe-inspiring videos.

Screenshot via Sherpas Cinema Website The contest helped them get close to 50, followers on Facebook, and was an important part of promoting their movie Into the Mind.

Do social media contests really help

Vans Custom Culture Vans Custom Culture is a national high school shoe customization contest where schools from all over the United States get the chance to win money for their art programs. After the shoes are created, photo submissions are made online and global voting to whittle down the submissions to the final five.

Using the hashtag vanscustomculture, they were able to promote this contest across all platforms, connecting their Facebook account to their Twitter account and vise-versa.

What a great way to gain more followers!This article identifies the social media metrics that really matter, why they’re important, and how to track them. These KPIs will assure executives that their investment in social is paying off. It’ll also help you continue to make smarter, more .

A Better Way to Manage Social

The FTC’s Endorsement Guides: What People Are Asking. Tags: Advertising and Marketing; Social Media Contests; Online Review Programs; A single disclosure on your home page doesn’t really do it because people visiting your site might read individual reviews or watch individual videos without seeing the disclosure on your .

Social Media Marketing for Restaurants: 21 Tips. Do you own, or do marketing for, a restaurant? Do you want to know how to use social media to market your restaurant?

Social Media Marketing for Restaurants #1: Think Like Your Customer. Contests and sweepstakes - Use social sweepstakes and contests on your Facebook Page. These . Social media contests can be a great way to enhance engagement, but you’ll still need to convince your customers that they should interact with you.

This also means you’ll need to spend more time offering unique prizes, creating unusual rules and striking up ways to generate action. Remember: The more you ask your audience to do, the fewer will do srmvision.comer too that the younger your audience, the more comfortable they will be creating content for your contest.

The more you ask your audience to do in a social media contest, the fewer will do it. Do social media contests really help in branding or do they die away as mere publicity stunts?" Social Media contests in particular have gained in popularity and can be a powerful catalyst for spreading a brand’s message where it matters most.

The FTC’s Endorsement Guides: What People Are Asking | Federal Trade Commission